BSTI’s founding principle was “to create a company where really good people can come together and do really good work for really good clients.” We believed that if we focused on the right inputs, a financially healthy business would be the output. We heard the snickers from the traditional business crowd and figured that we’d eventually learn our lesson and cast all that soft ideology aside.
Sure, we’ve made mistakes, made adjustments and learned a lot as we grew up. However, nowhere in the process did we ever feel the need or desire to marginalize our founding principle in the pursuit of profits. We are encouraged by other businesses and clients who feel the same as we do. Taking a personal interest in the well-being of your employees and customers is not a new movement in business.